Who Foundation

After collaborating with the WHO Foundation on several of their projects and gaining insight into their brand, they sought my expertise to enhance their visual identity. Specifically, they tasked me with refining a new secondary color palette and selecting a more legible typeface.

I proposed a diverse range of colors to introduce greater contrast in their diagrams and graph. Inspired by the naturally occurring colours that make up the world that we all share. This choice resonated well with their mission to promote health and keep the world safe.

For the typeface, I recommended Archive its varied character widths, significantly improving readability. Additionally, Archive’s extensive language support—covering over 200 languages—ensures consistency in the WHO Foundation’s branding across translated communications.