Alliance of Independent Authors

Alliance of Independent Authors

Are a non-profit, who provide advice, guidance, and resources to thousands of independent authors who are looking to get published.

The Alliance of Independent Authors work tirelessly to support their members. Their knowledge and rich online content was proof of this. However their branding failed to reflect this.

The symbol used for the new identity is a combination of an open book and a group of 4 people who represent the members. The symbol has been distilled down to its most simplistic form in order to aid recognition and to allow for clear reproduction at all sizes.

A more distinct font has been applied which helps enhance the identities personality. The friendly and expressive, rounded terminals (the ends of the lettering strokes) help reflect the welcoming and creative aspect of the brand and also act as a nod to an authors own handwriting.

The ‘Alli’ nickname was also dropped from the new identity it was agreed that this was no longer needed to support the stronger and more distinct identity. Going forward it would also cause confusion with new members so now was a perfect time to refocus the brand name.

Once the logo was developed, I was then asked to not only apply the new branding online but also to review and overhaul the entire user experience online.

Streamlining the steps a users takes from browsing the site to becoming a paid member was a key focus but also major enhancements were made The option for members to manage and update their profile information, membership status and details on their novels was consolidated down in to one intuitive section rather than scattered across multiple pages.

The largest positive change for members was the introduction of a dashboard, enabling them to navigate the members area quickly and efficiently.

An example of how improved branding and user experience enhances the site both practically and visually.

  View previous branding

Badges which members can display on their own site were also redesigned. They’re now much clearer and functional than their predecessor the new versions are easier to read and take up less space than the previous rosette design.



Other collateral such as guidebook templates, email banners and podcast icons were also updated to reflect the new look and feel of the brand.

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