Once the logo was developed, I was then tasked with overhauling the entire online user experience.
A key focus here was in streamlining the steps a user takes from browsing the site to becoming a paid member, other additional major enhancements were also implemented. For example, the ability of members to manage and update their profile information, membership status, and details on their novels was consolidated into one intuitive section rather than being scattered across multiple pages.
The largest positive change for members was the introduction of a dashboard, enabling them to navigate the members’ area quickly and efficiently.
Overall the improved branding and user experience enhanced the site both practically and visually.