I have a passion for uncluttered, thoughtful design and have been creating printed and digital work since 2005. I have ample experience of successfully developing, expanding and refreshing brands of all shapes and sizes.
I believe that the key to creating memorable design work is a solid foundation gained from thorough research and asking the right questions. By immersing myself in a clients industry I am able to produce work which is genuinely relevant to the client, reflecting their experience and knowledge to their desired target audience.
Whenever possible I always aim for my design work to be led by a strong idea. The challenge that I relish is trying to take that idea and clearly communicate it visually to a specific audience in an intelligible but not too literal way. By producing work which is well researched and is based around a solid idea, I am able to avoid relying on design fads or gimmicks to help support my work.