Once COVID struck, the Forum needed to adapt rapidly. Having worked with the team since 2016 I was asked to devise a way of quickly enhancing the branding and visuals so they were better adapted to deliver their events virtually.
The old logo (below left) which had been used long before I started working with the International Forum had served it’s purpose well. However now was a good opportunity to make some improvements.
The refreshed design (below right) is bolder and simpler in order to improve visibility and flexibility. The 3 region names are now part of the identity and each one has had its own new distinct colour palette to make recognition easier.