Aspire

A piece of intuitive software which acts as a hub for staff to further their learning both within their own line of work and also helps them discover new interests. Using AI it is able to intelligently suggest learning modules which are relevant to the user.

The final logo I created uses a strong, recognisable shield motif. The way the  ‘A’ has been drawn within the shield resembles the tip of a snow topped mountain, with a line extending beyond, signifying the user’s journey towards new horizons and learning. The all-encompassing nature of the shield hints at a central hub, a supportive space that fosters growth and serves as a foundation for users to thrive.